Sunday, April 29, 2007

Producer Principles

We heard in the period of the mid-eighties and nineties that "content was king" in the e-learning space. And yet, what the learning industry seems to continue to focus on is the delivery modality and instructional design methodology.

As we look at other creative industries, it is interesitng to note their focus. John J. Lee, Jr. says the number one principle for producers is:

Discovering, developing, and producing quality stories is the central focus. Story is the single most essential, important, and powerful asset.

I would say that rather than "content being king" it is context, that is to say "the set of circumstances or facts that surround a particular event or situation" that give it it's meaning. Without context or "story" you don't have much more than facts on pages--electronic pages maybe, but pages none-the-less.

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1 comment:

Lori said...

I am not sure we can totally drop "content" is king. I think a combined statement of "content within context" should be king. Stories are the way to recall and create impact--agreed. If the story is not in context of the issue at hand, then it is just another story, or poor content.