Who's Really In Control?

I came across a fascinating quote recently in Wired Magazine. Spencer Reiss was interviewing Nicholas Carr about the future of technology. They covered the idea of dummy computers, privacy, the global network, and how we interact with computers, but the most fascinating quote was:

We're beginning to process information as if we're nodes; it's all about the speed of locating and reading data. We're transferring our intelligence into the machine, and the machine is transferring its way of thinking into us.

How are you seeing this in your business?

SOURCE: Reiss, S. (2008, JAN). Do You Trust Google? Wired, p. 42.