Launched in 1985 on a dial-up bulletin board system (BBS), The Well is one of the earliest online communities for collaboration, innovation and debate. In a recent article in Wired's 15th Aniiversary: A Look Back, Malinowski identified two key reasons for the success of this community:
The implication for business' considering social networking include building in accountability and encouraging contributors to add meaningful thoughts and ideas to the discussion. This may require some well-trained moderators to keep the discussions on tract.
SOURCE: Malinowski, E. (2008, JAN). The Well Runneth Over. Wired, p. 49.