Tuesday, November 07, 2006

Social Networking: Who?

Based on the definition "social networking is the use of a website to connect with people who share personal or professional interests, place of origin, education at a particular school, etc." [Webster's New Millennium™ Dictionary of English, Copyright © 2003-2005], my next question is who do you see getting involved? Is it limited by generation (aka kids, pre-teens, college-age), personality type, communication style or other?

How would you describe the type of person who leverages technology to connect with others?


Stephen said...

In Lisa Johnson's Mind Your X's and Y'S she comments that the new generation of consumers--whom she dubs the "connected generation"--is the type of person who leverages technology to connect with others based on their "mindset" or "worldview" rather than the typical marketing categories we are used to using (i.e., age, gender, education, etc.).

Lori said...

In a word, I would describe them as 'current'.

gk said...

While SN seems to be tied to Gen Y-ers, it's not an exclusive club.

It's just a new label for what every generation has done before; that is, use whatever means were available at the time to socially connect with others (e.g., smoke signals, drums, telegraph, telephone, CBs, etc.)

It just happens that Gen Y-ers have cooler tools and technologies than their ancestors -- that's all (lucky dawgs).

Again, it's not an exclusive club -- the tools and technologies of this generation are available to all who care to use them.

Whip out that iPod, grandpa!

Stephen said...

GK-could not agree more.

Because we are talking more about "mindset" than birth year, this is not reserved to an exclusive group.