Friday, February 01, 2008

Do You See Me Now?

Facebook allows users to upload and tag photos of anyone in their network. Once tagged, you anyone in your network can see these photos. There has been some concern about how this "feature" will impact job searchers as Human Resource (HR) organizations become more connected to social networking sites.

This tagging process on Facebook is manual, however, there is new start-up on the scene, Polar Rose, that dynamically tags photos using face-recognition software. This takes the HR concern to new levels as photos are uploaded by friends and foes alike and you may (or likely) may not be aware that photos of you have been uploaded.

With the growing concern for privacy as well as international security and the beginning stages of HR groups incorporating social networking technologies into their recruiting practices, what are the pros and cons of something like this?

Schenker, J.L. (2007, December 24). Finding Faces in the e-Crowd. Businessweek, p. 70.

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