Revolution or Redundancy

Steven Levy interviewed Marc Andreesen (co-founder of Netscape) about how he envisions the emergence of social networking. Andreesen suggests "there are going to be social networks around every conceivable category" and is now co-founder of Ning which let's users set up their own social-networking sites.

The business model is one we have seen before, supported by advertising, and confirms that while social networking may be mainstream as a way of interacting on the internet, it remains a convoluted mishmash of sites and services that will eventually converge into a few dominant providers. Eventually.

Source: Levy, Steven (2007, March 19). The Internet Kid Grows Up. Newsweek, E6